Bernhard panzer "the brand mission statement is the basis for our day-to-day activities", said city marketing officer judith jochmann. "Nothing disappears in a drawer there." Thus, step by step, the herzogenaurach or "herzo" brand is created strengthened and implemented. This is done, among other things, in the typical colors, especially yellow, and with the recurring lettering "herzo.
The brand style, as jochmann jungst stated in the main and finance committee, "has now become established and is being implemented consistently." This is happening in all the city’s facilities and also in public spaces, such as the pedestrian guidance system or on the city’s vehicles.
"The seed is sprouting, stated mayor german hacker (SPD) in the meeting and attested the city marketing "an excellent performance record".